Kambi and its Turnkey Sportsbook partners recorded more than 100 million wagers during the recent World Cup. The betting volume was primarily driven by increased use of Bet Builders and player-specific prop markets.
Wagering Activity and Platform Integration
The sports data provider reported that the 100 million mark represents the highest recorded participation level for the tournament cycle. Turnkey operators integrated Kambi’s platform across their networks to handle the wagering load. Custom bet construction tools and individual athlete statistics accounted for the majority of the transaction volume.
Kambi’s Turnkey Sportsbook division supplied the underlying infrastructure for the betting activity. Partner networks utilized the shared technology stack to distribute matches and markets to end users. The system processed the combined wagering data without requiring separate integrations for each operator.
The figures were published in Kambi's official tournament summary.