Smarkets Chief Operating Officer William Chambers will address cross-platform design priorities at the upcoming SBC Summit in Lisbon. Ahead of the conference, he outlined the core requirements for delivering consistent user experiences across mobile, web, and app environments.
Panel Focus on Seamless Experiences
Chambers noted that numerous digital products attempt to serve every user segment simultaneously, which often compromises interface clarity. He emphasized that maintaining a frictionless customer journey requires strict prioritization rather than continuous feature expansion.The executive will join the session titled "Cross-Platform Consistency: Designing Seamless Mobile, Web & App Experiences". During the discussion, he plans to detail two mandatory standards for cross-device optimization. These remarks were shared with iGaming Expert before the Lisbon conference.