SBC Summit Tbilisi 2026 will take place from July 15 to 16 at the Sheraton Grand Tbilisi Metechi Palace. The event is expected to host over 2,500 industry delegates, including operators, affiliates, suppliers, and regulators.
Organized in partnership with SMH, the conference targets businesses active in Eastern Europe and Central Asia. The program features more than 70 speakers addressing sustainable growth strategies, market entry, and regulatory compliance across the region.
Conference Agenda and Featured Speakers
The first day concentrates on strategic market expansion, covering product innovation, artificial intelligence integration, black-market competition, and sponsorship return on investment. Day two shifts to long-term development, examining talent acquisition, consumer trends, executive leadership, and affiliate partnerships.
The speaker lineup includes Bill Pascrell III of Princeton Public Affairs Group, Giorgi Gvenetadze, COO of Flutter CEE, Dmitry Starostenkov, CEO of EvenBet Gaming, Chris Bird, strategic consultant for 1xBet and former COO of Manchester City, Roxana Dinescu, head of marketing strategy at Superbet, Mike Danshin, CMO of 1win Crypto, Miranda Guliashvili, head of regional growth at SOFTSWISS, Sanja Isakov, general manager of Betsson – Rizk, and Levy Andratchniko, co-founder of Munegu Sport and former AC Milan sponsorship sales manager.
Former professional footballer Fernando Morientes will serve as an invited speaker, discussing leadership, fan engagement, and technological innovation in sports business. The second day also hosts a dedicated Regulatory Forum, where policymakers and legal specialists will review regional compliance challenges and coordinated market actions.