Thirteen of the twenty clubs competing in Brazil’s top football division now feature betting operators as their official title sponsors. The partnerships were established across the 2025 season, marking a direct expansion of wagering brands in South American sports.
Club Partnerships and League Rights
Each team displays a different operator logo on its match kits. Atlético Mineiro partners with H2Bet, while Botafogo and Corinthians work with Vbet and Esportes da Sorte respectively. Sportingbet sponsors both Vasco da Gama and Palmeiras, and Superbet covers São Paulo and Fluminense. Betano, 7K, Betnacional, VaideBet, Novibet, and ZeroUm hold agreements with Flamengo, Vitória, Cruzeiro, Remo, Santos, and Chapecoense. Beyond individual clubs, Betano controls the Serie A naming rights, Superbet manages the Serie B title, and Sportingbet serves as an official partner for the Copa Libertadores.Betting companies have also increased their presence on television during major sporting events. Commercial spots for these operators aired across CazéTV, N Sports, Grupo Globo, and SBT channels during the 2026 World Cup broadcasts. Market tracking data for 2025 shows fifteen betting firms placed within Brazil’s top 300 advertisers, with combined promotional expenditures exceeding $578 million.
Data sourced from Ibope Advertising Intelligence.